Shrink sleeving specialist Chadwicks has developed a new ‘magnifying effect’ sleeve for the launch of the More Vitamin Drinks range in the UK.
Clondalkin Group company Chadwicks has worked with new, independent soft drinks company on an eye-catching presentation for its new ranges of low-calorie vitamin drinks Get More, for adults, and A Little More, for children.
The sleeve has been designed to take advantage of the magnifying properties of the clear liquid contents of the product within the bottle.
A window at the front of the finished package allows consumers to look through the bottle and view images printed on the inside of the sleeve – an effect achieved by printing on both sides of the 50 micron PVC material.
“This sleeve takes advantage of the capabilities of our MPS press to create a highly desirable finish,” says Chadwicks sales manager Claire Adams.
“Brands are constantly looking for new ways to help differentiate themselves from the competition. Marrying up an innovative pack design with the innovation of the More Vitamin Drinks range has provided a real opportunity to develop a high value disruptive brand.”
According to More Vitamin Drinks director and co-founder Chris Arrigoni, the look of the finished product gives the company “great confidence” for its product launch in Tesco stores at the end of June 2013.
“We wanted to show off the contents of our package and using a sleeve was the best option,” he says.
