Clondalkin Group company Chadwicks has developed a new shrink sleeve branding solution for the UK flavoured water drinks range Perfectly Clear.
Following the January 2013 acquisition of the agreement to bottle Perfectly Clear by soft drinks producer and packer, Contract Bottling in Sunderland, UK, it is the first time that shrink sleeves have been used on the Perfectly Clear brand.
The range includes seven variants for the brand’s 500ml bottles of still and sparkling flavoured water.
Chadwicks sales manager Claire Adams says: “This was a quick turnaround project and we worked very closely with Contract Bottling to ensure we achieved the required look for the entire range.
“We’re delighted with the end result, which demonstrates our ability to deliver innovative, high impact packaging solutions quickly and cost effectively.”
Decorative shrink sleeves offer a sophisticated packaging solution; applied to a container using, heat there is no glue line and the 360-degree printing area allows for maximum shelf appeal.
“The shrink sleeves offered shorter lead times and a higher quality finish than the wraparound labels, and meant we could utilise more of the bottle for branding,” says Mark Bell, operations director at Contract Bottling.
“Chadwicks’ technical expertise and quick response means we’ve been able to produce the Perfectly Clear drinks range with a distinctive, added-value finish.”
Part of the Flexible Packaging Division of the Clondalkin Group, Chadwicks works with its sister company Nyco, a shrink sleeve manufacturer based in Switzerland, to provide a joint service to multi-site European buyers, to provide a wide range of print processes including UV flexo, gravure and offset litho.
