5 March 2015
Carrington Company chooses bio-based NatureFlex packaging by Innovia Films
Eco-friendly materials and innovative package design are combined for Carrington Organic Teas
Innovia Films has announced that Carrington Tea is using bio-based NatureFlex packaging films for their Carrington Organics Tea line. This flexible packaging material is derived from wood pulp sourced from managed plantations and is certified to be over 90% bio-based and home and industrial compostable. High barriers to oxygen and moisture ensure product freshness.
The teas are packaged in a 20-bag retail-ready "soft pack", developed in conjunction with Fastik Label and Supply. This packaging format is commonly used in Europe for economy-sized packaging, however this is rarely seen in North America.
"For our organic tea we felt that a compostable package would complement our product and speak to people who want to make a positive impact on the environment. Flexible material also offered us a unique packaging approach and a chance for differentiation, as tea bags are predominantly packed in a box or can. Functionally, NatureFlex delivers the freshness barrier that our teas require along with excellent receptivity to inks, communicating our branding through vibrant print," explained Debbie Shandel, Executive Vice President and Chief Marketing Officer at Carrington Co., LLC.
