Carrefour, the world's first retailer to offer in-store packaging reuse system Loop14 December 2020
The Carrefour group and Loop, a start-up in the circular economy, have joined forces to offer consumers a "zero waste" experience thanks to reusable and returnable packaging. Already available online, the Loop experience is now being extended in-store.
As part of the consultation on the decree of the 3Rs1, Barbara Pompili, Minister for Ecological Transition, supported the initiative by visiting one of the first Loop par Carrefour stores today (7th December 2020) in Paris.
"The fight against overwrapping and all-plastic packaging must be embodied in everyday life locations. It is essential that large retailers like Carrefour adopt circular economy solutions. This is what will enable us to change at scale. The initiative to reuse packaging via the Loop solution is a step in the right direction. Tomorrow, everyone should be able to consume their everyday products in reusable containers. This is how we will reduce the amount of single-use plastic at the source. This is how we will meet the objectives of the anti-waste law for a circular economy." says Barbara Pompili, Minister for Ecological Transition.
Loop reusable packaging is now available in Carrefour shops in Paris.
With 70 kg of plastic waste generated every year by each French person - half of which is packaging2 - consumers are looking for concrete solutions to consume differently. To meet this demand, Carrefour and Loop offer reusable packaging with a deposit system for French consumers' favourite products. Available online at www.carrefour.fr, Loop products are available today in two Parisian Carrefour shops (Bizot and Beaupassage) and will be available in 10 shops by the end of the year. Based on the lessons learned from this pilot project, the initiative will be rolled out more widely in 2021.
From glass yoghurt pots to dishwasher tablets in an aluminium container, Carrefour customers can find a wide range of everyday products (Nivea, Coca-Cola, Danone, Evian, Puget, Nutella, Chocapic, Ricoré, Maison Verte, etc.3) in durable, refillable packaging. Once the products have been consumed, the customer can return their empty packaging to the shop and get their deposit refunded via a mobile application, via a dedicated collection area, or directly at the checkout. Once the containers are returned by the consumer, Loop ensures their collection, sorting and cleaning. The clean packaging is returned to the brands' to be refilled and then be reused by the next consumer, with each container being reused multiple times.
Carrefour, Loop's strategic partner since its launch in 2019
Carrefour is reinforcing its commitment to the circular economy by now deploying a precursory model of reusable packaging in stores. Carrefour is the first retailer in the world to market the innovative Loop model, which combines the circular economy, e-commerce and a deposit system.
For Alexandre Bompard, Chairman and Chief Executive Officer of the Carrefour group, “Once again, Carrefour is illustrating its capacity for innovation in favour of the food transition and the circular economy. After our digital experimentation, we are now launching an ambitious phase of the Loop project, which will be rolled out in local shops, and we hope to be able to accelerate its development throughout 2021.”
Blandine Surry, General Manager of Loop Europe, explains: “The waste crisis calls for the invention of alternatives to single-use packaging. The launch of the Loop initiative by Carrefour marks an important step in the transition towards zero waste consumption. We look forward to building with Carrefour, and all our partner brands, the future of reuse in France within the framework of the objectives of the anti-waste law.”