bottlegreen relaunches range with new designs by Ziggurat Brands
SHS Drinks today relaunches its range of bottlegreen cordials, sparkling presses, and tonics, featuring designs by brand and design agency Ziggurat Brands.
This is the latest stage in a partnership lasting more than a decade between bottlegreen and Ziggurat Brands, which has seen the range grow from fledgling start-up to household name. When Ziggurat Brands last redesigned the bottlegreen range in 2011, the work was recognised with a Gold DBA Design Effectiveness Award.
Jennie Speers, Brand Marketing Manager at bottlegreen, says: "bottlegreen is the category leader, but this is a fast-evolving and growing category. We wanted to refresh the packaging to remind consumers what they love about bottlegreen, and to ensure it retains its category leadership. Ziggurat Brands has always produced beautiful and commercially effective work for us, and so was the natural choice for this project."
Premium design with charisma
The designs from Ziggurat Brands create an iconic and ownable house style for the range, whilst also building on the different variant personalities. So, the look of the cordials is enhanced, while the Sparkling Pressé & Mixers are given greater flair and dynamism.
Chris Mettrick, Creative Director at Ziggurat Brands, says: "We commissioned the artist, Dessy, to create an inspiring illustration style, a lettering artist to redraw the logo. The result is a more fluid and elegant look, and this is complemented with the introduction of print finishes and intricate details wghich subtly drive premium cues and increase desirability."
He adds: "Almost works of art, these products from bottlegreen elevate any occasion. Our designs recognise the bucolic roots of this brand but also emphasise the understated elegance that has seen it become such a strong and confident category leader."
Refreshing and contemporary look
Speers concludes: "The team at Ziggurat Brands has created a refreshing and contemporary new look for bottlegreen, Inspired by the brand's Cotswolds heritage and its modern approach to both flavours and ingredients, this new design also incorporates a stylish non-drip pourer which will make it even easier for people to enjoy bottlegreen."