Black for class glass

7 December 2010


O-I, a producer of glass packaging for food, has launched black glass, to add a stylish, ‘slightly provocative’ edge and for heightened differentiation.

While black glass has been available in the past, O-I claims that its ‘revolutionary’ technology makes it viable, ‘with maximum flexibility and an affordable price tag’.

“Until now, the cost of black glass was prohibitive and limited supply to highly exclusive products. Thanks to this innovation, it can now emerge from the ultra high-end of the market. Black glass by O-I can be used in more mainstream premium markets, reaching a wider variety of segments such as spirits, wine, beer and food,” says Gilles Desheraud, Spirits Marketing Manager for O-I in Europe.

Different from the standard colour feeder method of colouring, the new process enables the same series of checks to be used on all production lines, so as to achieve the same level of quality as traditional glass without the need for line modification, says O-I.

“Black glass by O-I is incorporated into production planning just like any other shade of glass, without any specific modification of the lines and at the same rate,” adds Mr Desheraud.

Its debut came in the form of an iconic bottle for Mexican beer brand Simpatico.

“Our partnership with O-I has focused on the challenge of developing the first beer bottle made entirely of black glass, without using a surface treatment coating. The new design is the result of the innovation and quality O-I has brought to this challenge,” says J. Michael Bowers, president and CEO of Simpatico USA.




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