Working with brand owner Willie Harcourt-Cooze and creative agency BrandOpus, Benson Group was given the initial brief to: "Make the desserts look like jewels in a box".
Printed in six colours (four process colours plus two specials), Benson achieved a luxury-look finish with the addition of a satin touch varnish and a spot-UV varnish.
Gold foil blocking was added to the carton, which utilises 460 micron Linofreeze board and 36 micron polyester window materials.
The six colour print and double coating are laid down in one press pass, utilising one of the company's latest Heidelberg XL105 presses.
"In order to create a denser look on the black of the carton we suggested that a satin varnish should be used instead of the matt varnish that we use on the Willie's Chocolate product boxes that we also print," says Nikki Clark, marketing manager and head of design at Benson Group (see link below right).
"On the larger sized carton it just gives that added contrast in both look and feel between the base black, the spot-UV gloss, and the gold foil blocking."
The carton insert is glued to provide extra stability within the pack, which allows the product to sit more effectively within the carton.
All inks, coatings and adhesives used are low-migration products in order to prevent tainting the product.
A complex cut of the printed board provides for four window apertures in the finished carton, aiding the product view for the shopper and enhanced shelf appeal.
Benson Group is one of the UK's leading privately owned printed folding carton suppliers, producing packaging product for both the food retail and healthcare industries for a wide range of UK and European customers.
