Labels from Spear have helped San Miguel Group to take its flagship brand Mahou Cinco Estrellas up in the world.
The beer labels are printed with the characteristic Mahou red and gold ink and gold hot foil, to establish the traditional look and brand recognition.
In a modern twist, clear pressure sensitive material has been used and a frosted Mahou ‘M’ and five stars stand boldly in contrast to the brown glass bottle.
Wah Lo, Spear’s Technical Services Manager, says it was important that the premium extension had a sophisticated appearance and preserved the familiar Mahou branding.
“We accentuated the brand’s emblem by adding a frosting using a specially blended, matt white flexo ink,” he adds.
