Because every can counts - Pepsi Cola is raising awareness for beverage can recycling
The initiative for beverage can recycling "jede Dose zaehlt" (every can counts) motivates consumers in Austria to collect and recycle their empty beverage cans properly. This way, the valuable metal stays within the material circulation and can be reused infinitely. The campaign started successfully in 2010 and quickly gathered a big number of supporters. Now, for the first time ever, the logo of "jede Dose zaehlt" is featured on the cans themselves. In cooperation with Pepsi Cola, the emblem "please recycle" is imprinted exclusively on Pepsi Cola, as well as Seven Up cans.
Thereby Pepsi and "jede Dose zaehlt" are hoping to motivate young people, especially at festivals and sports events, to collect their empty beverage cans for recycling. After all waste separation is a matter of course in Austria and the possibilities to dispose of metal are extensive. Dorothea Junk, founder of the Austrian initiative, welcomes the active commitment of Pepsi Cola: "Jede Dose zaehlt has been engaged for 7 years in motivating Austrians to recycle beverage cans properly. Because every can, whether made from aluminium or tinplate, is 100% recyclable and can be reused infinitely. It is the most recycled beverage container worldwide. Practical, space-saving, and environmentally friendly. We are overjoyed that Pepsi Cola actively shares and supports our initiative and has agreed to become the first beverage company in Austria to print our logo on its products."
As for the motivation of Pepsi Austria: "For Pepsi Cola, it is self-evident that we have to take responsibility for the environment, resources and energy use, as well as for future generations. Consequently we are proud to be a pioneer in this field in Austria. Through the cooperation with "jede Dose zaehlt" Pepsi Cola is building awareness for beverage can recycling. Pepsi Cola's goal is to explain this subject and most of all to motivate young consumers to collect their empty cans for recycling".
Here are some of the arguments that further stress the importance of collecting and recycling aluminium cans:
- Only 5 % of energy for primary production is needed to re-melt a beverage can.
- A beverage can be recycled up to 100 % and infinitely, while still maintaining its material quality.
- Every kilo of aluminium that is recycled, saves around 9 kilograms of greenhouse gas emissions.
- More than 55 % of aluminium production worldwide is running by renewable energy from hydroelectric plants.
- Recycling saves 95 % of energy compared to producing anew.
- Aluminium is a valuable raw material that can be reused infinitely.
