Ball Corporation used the occasion of the 28th FEA International Aerosol Congress in Madrid to launch its Matte & Gloss printing technology for impact extruded aerosol cans and beverage bottles.
According to the metal packaging specialist, by combining the two finishes on the same can, the Matte & Gloss printing process can enable customers to differentiate and enhance a product's shelf appeal through sight and touch.
Matte & Gloss can be applied to any design or colour for a contrast effect where the gloss reflects light and the matte offers a subdued soft look.
Dan Rabbitt, vice president and general manager Ball Aerocan Americas, a division of Ball’s global metal food and household products packaging segment, says: “As the global packaging leader, we’re able to leverage our cross-enterprise expertise to continually innovate and introduce industry-leading solutions, like our new Matte & Gloss printing technology, which help our customers build and differentiate their brands.”
Adding to Ball’s printing portfolio, which also includes tactile, pearlescent and hot stamping capabilities, Matte & Gloss is available on Ball’s impact extruded aerosol cans and beverage bottles.
