Atlantic Zeiser promotes new booklet label encoding system

30 September 2013


During Labelexpo Europe, Atlantic Zeiser conducted an interactive market study for its Digiline Booklet variable data encoding concept dedicated to booklet labels used for clinical trials, which is now in an advanced development stage.

Digiline Booklet is targeted to provide highly efficient late-stage encoding and verification of booklet labels. Its concept meets the very specific needs of pharmaceutical companies that require booklet labels for clinical trials, as well as subcontracting manufacturers that encode booklet labels at a large scale on behalf of those companies.

"Atlantic Zeiser co-operated with major pharmaceutical companies and subcontracting manufacturers to address these very specific needs with an advanced concept," says Helmut Schneider, the colmpany's group product manager packaging. "Digiline Booklet aims to be a sophisticated and capable system that would provide error-free encoding and verification results in combination with fast and efficient production throughput, while greatly minimising waste."

Digiline Booklet can offer a number of key advantages over thermal transfer printers and conventional rewinders used for booklet label encoding: it encodes thick booklets (up to 4 mm) that are difficult to print at all; it can print and check on both fully and partially transparent labelstock; and it prints the first incoming label on the roll, minimising waste and maintaining process security.

The new system can use Atlantic Zeiser's proven Omega inkjet printing technology and LED-based UV curing for "precise, durable and highly readable encoding". Its combination of advanced printing and highly integrated camera technology, and zero-waste production is claimed to ensure accurate and dependable label encoding.



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