Targeting the cosmetics industry, Atlantic Zeiser has launched BrandTracker, a software solution that monitors and analyses grey market streams to reduce product diversion and identify counterfeit products.
According to the Germany-headquartered company, a global provider of dedicated personalisation and coding systems, BrandTracker “seamlessly integrates” with the company’s range of printing and encoding solutions.
The system leverages enterprise-wide CRM systems to optimise communication with customers, and is said to provide a high level of general brand protection.
The primary target market for BrandTracker is cosmetics brand owners, but it can also support any branded product that faces the risk of diversion, counterfeiting, or plagiarising.
“BrandTracker provides new and flexible ways to protect branded products against losses due to diversion and plagiarising,” says Dr. Stefan Öing, director business development software solutions, Atlantic Zeiser.
“When combined with CRM systems, BrandTracker gives brand owners a powerful new tool that can reduce grey market activity, improve supply chain visibility, and enhance customer relationships.”
Products to be protected are marked by unique visible and/or hidden security attributes, which link to information related to the value/logistics chain, enabling a high degree of track and trace visibility and analysis.
The printed attributes are easily read and transmitted by smartphones or may be entered online.
