Ardagh employs triple-depth embossing on special Jameson bottle

17 March 2014


A limited edition 1-litre bottle produced by Ardagh Group for Jameson Irish Whiskey features three different depths of “high quality” glass embossing incorporated in the label panel.

According to the glass and metal packaging specialist, the new Jameson bottle design employs detailed triple-layered embossing to give a more premium as well as tactile feel to the bottle, by highlighting the depth and detail of the artwork.

The company cites research in 2013 by Millward Brown on consumer attitudes to mobile phones to the effect that tactility communicates powerful messages on a product or item directly to the brain, and that these can be “more important for consumers than the look of that product”.

And a study carried out recently for Ardagh Group also concluded that key sensory receptors such as the hands “offer a great opportunity for brands to influence consumer interaction and enjoyment.”

Ardagh’s product design team has therefore replicated the 1-litre bottle’s existing paper label detail in glass.

“As some of the original graphics were too thin or small to form in glass, they ‘opened out’ some of the detail, increasing the size without altering the overall design to ensure a high quality of definition,” the company says.

The de-bossed seal feature on the bottle was developed to house an insert made from metal provided by steel specialist Signet Marking Devices.

This effect conveys a “seamless transition” from glass to the installed insert, making it look like an integral part of the glass container.

The de-bossed seal was developed to sit just above and to be in line with the lower eyebrow feature.

www.ardaghgroup.com



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