Ardagh bottle core to Malibu relaunch

22 July 2013


A new glass bottle provided by Ardagh Group for the relaunch of rum liqueur brand Malibu is claimed to set “the highest standard in weight reduction” for its class.

According to the company, the Ardagh product development team used advanced design technologies to reduce the blow-blow production to best in class weights of 450g for the 70cl version and 455g for the 75cl, while retaining all the required design features of the bottle.

A new clear window around the bottom of the bottle maximises shelf-appeal by highlighting the clearness of the spirit and adding a contemporary look to the package as a whole.

A new logo design is described as clean and modern, evoking the “free and easy spirit of Malibu”.

“We’ve refined everything – the logo, symbol and the typography – and the bottle shape itself,” says Anna Kamjou, global director design strategy at Malibu brand owner The Absolut Company, part of the Pernod Ricard group.

“The new bottle is more slender with high shoulders, giving it a distinctive, modern feel that appeals to everyone – and emphasizes the unique Malibu character.”



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