Application system embraces complex curves

12 July 2011


Avery Dennison’s patent-pending Curve Appeal system combines special Fasson Curvy film labels in a machine application process claimed to label complex curved surfaces ‘far beyond other current labeling processes’.

The new Fasson Curvy film label combines a wraparound look with the shelf appeal of pressure-sensitive graphics. It creates up to 30% more space for primary labeling than current flat surfaces and, by reducing the need for two-ply label constructions, enables larger back panels to carry more product or multi-language information.

The linear label application equipment is manufactured under license to Harland Machine Systems.




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