Avery Dennison’s patent-pending Curve Appeal system combines special Fasson Curvy film labels in a machine application process claimed to label complex curved surfaces ‘far beyond other current labeling processes’.
The new Fasson Curvy film label combines a wraparound look with the shelf appeal of pressure-sensitive graphics. It creates up to 30% more space for primary labeling than current flat surfaces and, by reducing the need for two-ply label constructions, enables larger back panels to carry more product or multi-language information.
The linear label application equipment is manufactured under license to Harland Machine Systems.