High performance coding & marking equipment specialist Allen Coding has unveiled a new corporate identity.
First revealed at the Total Processing & Packaging Show in early June 2013, the new corporate image includes a revamped logo and website.
The move is intended to mark the company’s next phase of growth and development, and to promote consistency and synergy across the ITW (Illinois Tool Works) European Coding & Marking Business Unit.
According to the Hertfordshire, UK-based company, the Allen Coding logo was re-designed as part of the corporate image launch to give it a “more modern and dynamic look”, while a new Allen Coding website – www.allencoding.com – acts as a gateway to each of the business unit member’s websites.
Steve Ryan, the company’s UK Sales & OEM manager says: “The new corporate image…helps reinforce our position across Europe and signals the start of a new phase of energetic growth and development.
“The re-designed logo and website emphasises our service, quality and innovation, plus gives us the formula for continuing to impress our customers with robust solutions.”
Acquired by Chicago-based Illinois Tool Works Inc (ITW) in February 2006, Allen Coding is part of the ITW Coding & Marking Division, which also comprises Allen Spain, Allen Germany, Norwood, Diagraph and Trident.
