Robotics and automation specialist ABB has amalgamated its UK variable-speed drives and electric motors networks into a single brand identity, to create a new benchmark for technical advice, delivery, life cycle services and overall customer satisfaction.
According to the Zurich-headquartered company, the former ABB Drives Alliance and ABB Motor Service Partner networks are now part of the Authorised Value Provider programme – a global initiative that over time will encompass more third party companies selling other products from the ABB portfolio.
The Authorised Value Provider network “raises the bar” in sales, support and services for drives and motors across the UK, the company says, providing technical expertise, product and service availability all under one recognisable, local branch structure.
It extends across the entire life cycle of both products by providing services such as energy & productivity appraisals, installation, start-up and preventive maintenance.
“Industry is evolving at a fast pace and the demands of customers are changing quicker than ever,” says Neil Ritchie, UK business unit manager for ABB’s drives and controls business.
“The Authorised Value Provider programme marks the growth of the already successful ABB channel network into a bigger, better, stronger one; a network that is designed to meet the rapidly changing requirements of global business by providing consistent access to ABB products and services.”
ABB has identified several reasons for evolving its network, including: greater customer demand for outsourcing; increased interest in packaged solutions; widening legislations, regulations and directives; expanding array of engineering tools; advanced product technology; and a broader range of life cycle services.
A distinctive new logo symbolises identifies the Authorised Value Provider network: third party companies, authorised to display the logo, have signed an agreement with ABB to stock, distribute and provide local value-added support.
