Launched in March 2021 in France, Girl by Rochas is a tribute to women and meets all of the contemporary expectations of increased creativity in an environmentally-friendly way.
Interparfums was keen to have a minimalist design for this new women’s fragrance in a clear and matt tone.
The smooth cylindrical cap is made from partly recycled plastic and comprises organically-sourced PP for the upper section, and recycled PET and organically-sourced mineral PP for the outer section. VPI has guaranteed the minimum use of 42% by weight of recycled and organically-sourced materials in the product. This astute combination of material allowed for the same pastel green shade as the bottle.
Marc Beltrami, VPI Commercial Director, underlined: “Our environmentally-friendly solutions are deeply rooted in our company’s ethos. We designed this cap to meet the requirements of our clients and support them in their CSR strategy”.
This elegant and sober cap is a genuine technical innovation and the fruit of close-knit collaboration between the Interparfums and VPI teams in total respect of an eco-design process.
It is available in 3 sizes developed by Rochas: 40, 60 and 100ml.
About VPI
VPI, founded in 1931, and established in the Jura Region of France, is the Beauty division of Faiveley Plast Group, a specialist in Plastic Injection. VPI offers closures, deo stick, boxes & cases, and dispenser solutions combining elegant design and functionality for the luxury beauty, perfume, cosmetics and spirits markets. Faiveley Plast, an international group founded in France, is a specialist in the injection of plastic parts with high added value and has worked in three primary markets since 1992, namely industry, medical and luxury product packaging.
