All change

14 January 2015

Welcome to a new year and the first edition of 2015 from Packaging Today. I hope that everyone had a good rest and holiday, and that we are all ready for the new year and its challenges and opportunities.

One thing I have noticed already is how the working environment has changed in regards to holidays, and this change is most apparent as we start the new year.

When I first started working, we used to take time to settle back into work and there were a lot of emails and admin to catch up on before we contemplated getting started.

With all the connectivity available these days you are never really on holiday; from personal experience, I was addressing emails through to the clock counting down for the end of the year, and I was back in the office on Friday to start laying out this edition of the publication.

This change from having a complete break to simply switching gears is worth considering, as it matches the wider trend in demographics that I expect to see prevalent throughout packaging this year.

Consumers are looking to make the most of occasions and any time when they are not in work, and if packaging can support this trend, then manufacturers will be able to capitalise on its enormous potential.

This trend has further relevance in relation to two of the features in this edition of Packaging Today.

In personal care and cosmetics, we have products that truly contribute to occasions and to the increased appetite for personal care: something that is especially true in January, when many of us will be going on a detox or aiming to fulfill a new year resolution for as long as possible!

We are also looking at glass as a material this month.

Given that all the higher-end perfumes, drinks, food and personal care or cosmetics products I have encountered that drive or support occasions seem to be in glass, this remains a highly relevant trend for both features.

I hope you enjoy our new-look publication and contents, and I am available anytime if you have questions or wish to comment. Please do not hesitate to reach out to me.

In the meantime Happy New Year to you all.

Matthew Rogerson

Chief Editor



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