All change, or no change?

16 December 2014

As we come to the end of another year, I have been looking back through past editions and speaking with readers to make sure that we have continued to provide the best possible content on topics that matter across the packaging industry.

I am proud of Packaging Today and its heritage, and am looking forward to continuing this into 2015.

Before I finish up for this year, there is time to take stock.

At the beginning of the year there were a number of "hit "trends: premiumisation, authenticity, personalisation, and convenience.
I know that I like to have a choice in what I purchase, and to feel like I am an individual rather then making the same choices as every other shopper. In fact, from personal experience I will regularly pay far more for a unique product if I feel like it will be a talking point.

While those at home might be less than impressed by my collection, I doubt I am alone in making personal, emotional decisions to purchase something then seek to justify them afterwards.

In addition to the personal, we have seen a year of regulation increasingly focused on labelling ingredients, protecting from migration and supporting waste reduction. And this will continue. The rhetoric might change, and the adoption might be slower in some countries, but ultimately I want to know what is in my meal or drink, or personal care products or pharmaceuticals.

I want to know if there is anything in the product that could cause allergies, impact my health or undo the healthy eating plan I am undertaking. I want to know where the product was grown or made, how it got to me and that it still is in the best condition for me.

In this edition of Packaging Today, we have combined November and December and we have two articles about paper, provided by our foreign correspondent Marco Siebel looking at board and cartons.

Our final Viewpoint and Last Word of the year are concentrating on child safety, and of course we will share all the news "that's fit to print"!

As we come to the end of this year, I send all our readers the very best of holiday wishes and a happy new year!

Matthew Rogerson
Chief Editor



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