Action packed

30 January 2017

Just two months in, 2017 seems to have started at an even more blistering pace than last year, with PCD Congress and ADF already having passed, and multiple events still to come in the first half of the year. While there are some changes to the publication this year as we move to a bimonthly cycle, our drive to provide insight and analysis from across the packaging industry remains.

It is interesting to see such a high level of activity from a spectator’s perspective; it mirrors that of the converting industry, where the level of productivity has been targeted towards improving existing systems and making manufacturing processes more efficient. And that’s the heart of what this publications hopes for in 2017.

This is a huge year, with interpack, Labelexpo, ICE, Packaging Innovations and other events all taking place against a backdrop of major legislation for serialisation, food safety and authentication.

Companies must be agile enough to address these needs and ensure they are still aligned with consumer expectations.

Last year, there was a lot of coverage of products and services that ultimately improved authenticity and safety, and this can be expected to continue this year – but anticipate a lot more connectivity and engagement in 2017. Packaging is an incredibly interactive format already, but if there is a way to make a consumer’s use of the product easier or more interesting, it can vastly increase the amount of time a brand spends interacting with its customers. Getting that interaction right offers enormous potential.

This will also be a year in which people continue to want to control goods and services. Perhaps 5–10 years ago, consumers might have accepted a product that was less than perfect, but now that consumers are digitally and globally connected, and technology has such power and breadth, they are impatient with products that do not conform to their needs.

What was once a very marginal room for error has now all but disappeared, and consumers expect their packaging, as well as products, to be flawless. This, in turn, pressures brands and retailers to demand faultless execution from their supply chains.

While there is no such thing as perfection in manufacturing, this drive and all-inclusive effort from across the entire supply chain will certainly get us close.

This edition of Packaging Today covers glass, closures, cosmetics and personal care, and coding and marking, plus a number of event previews and reviews to prepare you for a busy and productive 2017.

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