Do you know your rPET from your APET? This simple question prompted several hundred downloads of a technical brochure about different types of film from National Flexible’s website in only a matter of days - confirming an audience desperately in need of technical information in the flexible packaging sector.
Over the past 10 years cost reductions have seen numbers of experienced technical staff reduced within supermarkets, film manufacturers, printers and converters. Thus responsibility for quality, innovation and performance in film, print and design has passed further down the supply chain. The result is whilst new product development and packaging innovation are recognised as priorities by most retailers and food manufacturers, design and print innovation are largely ignored with little or no change due to lack of understanding.
In light of this, National Flexible are now introducing dedicated training workshops focussing on the technical aspects of packaging films, printing and graphic design.
These workshops are designed to not only educate but also to drive change in thinking thus the content focus is how to improve on what currently exists rather than explain how or why that works.
Initial workshops have been over-subscribed and National Flexible are now setting further dates for their ‘Road to Understanding’ training sessions to cater for the demand. The sessions are free to all National Flexible customers, with a nominal fee for any non-customers who also wish to participate.
For more information please call 01274 685566 to request a brochure or visit www.nationalflexible.co.uk
Do you know your rPET from your APET? National Flexible film
