Pink or blue?

19 June 2008

Viscose Closures Ltd of Crawley have begun supplying printed crowns to Alcohol Brands Ltd, a new venture based in Sunderland.

Alcohol Brands have launched two sugar-free ready to drink products into bars and clubs in the North East and beyond. Baby Pink (citrus lemon flavour) and Baby Blue (blueberry flavour) are flavoured wine based products fortified with vodka. Sold in 175 ml bottles there are only 79 calories per bottle.

Originally launched with plain crowns the success of the products has lead Alcohol Brands Ltd to switch to printed crowns to enhance the branding of the product. ‘Viscose Closures were recommended to us,’ explained Lorraine Griffiths, Managing Director of Alcohol Brands, ‘And both ordering and delivery have been trouble free.’


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