National Flexible have been appointed to provide the latest packaging for a new range of pre-packed croutons launched for sale in major supermarkets. Manufactured under licence by Chaucer Foods UK Ltd, the world’s leading soup crouton manufacturer, the packs needed to have instant shelf-appeal.
As such, the printing of the film was a key factor in reproducing the artwork of the iconic logo to make them instantly recognisable as an extension of the Heinz brand.
National Flexible produced a bespoke metallised laminate which was printed on the very latest state-of-the-art high-speed gravure press using a series of laser-engraved cylinders to ensure that the artwork was reproduced to the highest quality.
“Specialist bespoke laminates can often mean a lengthy lead time as the materials are made to order," said National Flexible’s Sales Manager Lee Rollinson. "We offer all of our customers the opportunity to benefit from reducing those lead times to a matter of days by making use of our free stock-holding facility.
“Finished reels can be delivered in as little as 24 hours, or as required. This level of service is ideal for customers who are dealing with supermarkets and need to be able to respond quickly to any unexpected demand or promotions,” Rollinson concluded.
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