High quality drinks are primarily positioned in retail outlets by the quality of their brand image. Self-adhesive, roll-fed and sleeve labels from Pago can provide a glossy and exclusive look and can now also provide a wide range of new “special effects” to make an attractive bottles into a unique design statement.
Polypropylene foils combined with acrylate adhesives which cure to become totally transparent have made possible modern drinks label designs with no smearing or air inclusions. These designs or labels with a clear finish create an interesting interplay with the shape of the bottle and its content – which often is an attractive colour. This means that it is not just the label but the whole of the bottle design which becomes an eye-catching element in the retail outlet.
The combination of transparent front labels and internally printed rear labels allows interesting see-through and magnification effects to be created.
Metallic and relief effects also enhance the attraction of trendy drinks. Handling zones with a studded texture or raised logos and images such as the strawberries on Polar Limes underline the exclusivity of the product and support the positioning of cult drinks with their fans.
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